Technology News and Industry Knowledge

As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do.

One branding expert said that promoting a new direction on sustainability with a "flimsy and unserious" stunt ultimately distracts from the message. source https://www.marketingdive.com/news/volkswagens-rebranding-hoax-could-undermine-marketers-ev-ambitions/597640/

As interest ramps up in platforms like Clubhouse, Spotify plans to build Locker Room into a destination for live conversation related to music and culture.   source https://www.marketingdive.com/news/spotify-acquires-betty-labs-in-bet-on-live-audio-app-locker-room/597605/

The ride-hailing company expects to have the biggest digital cartop display operation in New York City, delivering more than 1 billion impressions by the end of the year.   source https://www.marketingdive.com/news/uber-expands-ooh-cartop-ad-network-to-nyc/597592/

Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.   source https://www.marketingdive.com/news/kraft-mayo-offers-kits-to-help-overcome-mayophobia/597590/

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I’m hosting #SEOchat on Twitter tomorrow at 1pm ET and would be delighted if you drop by to say hi! The topic of the discussion will be the zero-click stat ( zero-click searches reportedly rose to almost 65% last year ) that SimilarWeb and Rand Fishkin put out early last week. I’ll be stirring the pot a little, but my goal is also to see how much weight we, as search professionals, give to these kinds of studies. And, it’s April Fools tomorrow as well, so I’ll be asking you to share your best April Fools finds! Today’s newsletter has plenty more for you to dig into, so keep on reading. George Nguyen, Editor Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Ma...

The new ad type allows dealership advertisers to expand their reach and see the same increase in conversions they might have from Image Extensions — with the ease of use that feeds provide. What are they? “Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and native placements on the Microsoft Audience Network,” said the announcement .  What they look like. Microsoft’s Automotive Ads are triggered in both search and Bing image search for purchase intent searches and vehicle research. For the pilot program, the ads will show in the right rail of searches on Bing or above the images in vehicle-research-related images searches. Automotive Ads in Bing search Automotive Ads in image search “The offerings from your feed are matched to queries automatically, and they serve a...

Learn how to advance your operational maturity to get more out of your organic marketing investment and receive best practices from top-performing marketing teams to improve online acquisition, conversions, and your market position. Join Conductor’s co-founder Stephan Bajaio for a live webinar and make real changes that will impact your 2021 results. Register for “Accelerate Your SEO & Content Marketing Program with 4 Key Milestones,” presented by Conductor. The post Accelerate your SEO and content marketing program with 4 key milestones appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/1BDlNnc

Compelling content is your key to driving search marketing success. Join us in two weeks at SMX Create — online Tuesday, April 13 — to learn actionable tactics for crafting content and copy that generate more traffic, clicks, and conversions . Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda that explores critical content issues — including the impact of AI and ML , creating a seamless journey from ad to landing page, and maintaining a competitive advantage . After a few focused hours, you’ll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads , and more. Here’s a rundown of everything your $149 All Access pass unlocks: Kick off the day with Humans vs. machines: How content and experience are caught between platforms and people , an exclusive keynote from Search Engine Land’s Carolyn Lyden and George Nguyen. You’ll explore the key changes in automation, ML, and AI that affect c...

The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce. source https://www.marketingdive.com/news/albertsons-partners-with-google-to-boost-online-shopping-convenience/597576/

Google updated its FAQs around the core web vitals and page experience update . This page is accessible in the Google support forums and was initially posted in December 2020 but was updated today with a lot more details. What is new. Well, there is a lot new here compared to the original version. You can compare the old to the new by scanning both documents. Malte Ubl, Technically a Software Engineer at Google, said on Twitter “we published an FAQ on Google’s page experience ranking answering questions like: Where does the Core Web Vitals data come from? How is a score calculated for a URL that was recently published & hasn’t yet generated 28 days of data? …and many more.” Google said “in December last year, we published a set of Core Web Vitals & Page Experience FAQs based on the questions you wanted us to answer. We received a lot of positive feedback, and many wrote to us saying they found the answers helpful. We are back with more answers to the questions w...

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking . And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. For many, link building also presents a challenge. Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results. It doesn't have to be that way. Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn't exist without them. Good link building also encourages the creation of usefu...

With a major emissions scandal now several years in the rearview, the automaker is prioritizing new EV offerings in the U.S. like its ID.4 SUV.     source https://www.marketingdive.com/news/volkswagen-rebrands-to-voltswagen-as-it-steers-toward-more-electric-future/597542/

With in-stadium attendance still limited by the pandemic, the beer brand is bringing hot dogs and more to fans throughout Chicago and New York.   source https://www.marketingdive.com/news/budweiser-pitches-pop-up-stadium-experiences-for-mlbs-opening-day/597524/

The sale to Vista Equity Partners comes as marketing mergers and acquisitions activity picks up, including strategic investments in ad-tech companies.   source https://www.marketingdive.com/news/programmatic-platform-triplelift-sells-majority-stake-for-reported-14b/597510/

The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.   source https://www.marketingdive.com/news/pg-amps-up-opportunities-for-black-creators-across-advertising-film-and-t/597526/

This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. The TV publishers (aka broadcasters) gain the use of privacy-focused identity, data modeling and audience creation through TransUnion’s Tru Optik, an OTT and streaming data ecosystem that TransUnion acquired last year. The collaboration meets a growing demand for more video advertising and cross-screen opportunities for marketers, especially within streaming services. But the many moving parts require robust data solutions around identity to deliver the precision that marketers, as well as consumers, expect. Data-savvy adtech collaborations that meet rising demand in streaming Because Blockgraph is an open-platform identity infrastructure that is privacy-focused, it provides aggregated and anonymized insights, as well as measurement and addressability. An advertiser...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk digital events, So many marketers — even we introverts —  are ready for the return of in-person events . Traveling to new and favorite places was the best part for me as well as that “a-ha moment” feeling when I learned something I knew I’d take back to work and implement immediately. We’re so close to being back in-person that I can almost hear the chatter of a full expo hall again, but until then, there are still plenty of a-ha moments to be had in virtual conferences too. As we’re counting down the final weeks to SMX Create , I’ve gotten a sneak peek at what’s coming, and I can’t wait to share these insights, actionable strategies, and mind-blowing presentations with you. While I’m VERY ...

Amid increased interest in cryptocurrencies, the chain is challenging customers to guess the passcode on its "Burritos or Bitcoin" microsite to unlock prizes.   source https://www.marketingdive.com/news/chipotle-gives-away-100k-in-bitcoin-for-national-burrito-day/597455/

Google released new smart features and ways to buy ads on its different channels. As always with the novelty, there will be a learning curve. At SEISO, the reference PPC insight platform, we analyzed the impact of these updates on more than 13,000 accounts. Here is how you can make them work for you. 1. Get listed for free on Google Shopping Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free trafic. Why is there a free option? After the introduction of the shopping channel, Google ousted most of the other price comparison websites from its SERP (Shopping.com, Shopzilla, BizRate). The move was so aggressive that in 2017, the European Commission fined Google €2.42 billion (~$3 billion) for breaching EU antitrust rules by “giving an illegal advantage to another Google product, its comparison shopping service.” Although it is still going through appeal, Google has made changes to ensure other options are present on its services and SER...