Technology News and Industry Knowledge

OpenAI, the creator of ChatGPT, today released an AI Text Classifier that might be able to help you determine whether the text you’re reading was written by AI or a human. But there’s a but. OpenAI says it has “not thoroughly assessed the effectiveness of the classifier in detecting content written in collaboration with human authors.” Why we care. There are already a variety of AI content detectors. If these tools are able to do a fairly effective job of identifying AI-generated text, it’s safe to assume search engines can. Think: Google’s helpful content system . Also, if you are publishing content, it may be smart of you to run any content submitted by your agency or freelance writers through these tools. We’re entering a new era – and you don’t want to publish anything that could potentially get your site flagged as publishing automatically generated content , which is against Google’s guidelines. We have already started using tools like this for all contributed conte...

Twitter has just announced the end of CoTweets. They put out a statement in their Help Center that the new feature, which started in July, will be sunset by the end of the day on January 31, 2023. A CoTweet is a tweet that has two authors’ profile pictures and user names. A CoTweet appears on both users’ profiles and is shown to all of their followers. Twitter warned us about this. When the CoTweet experiment was announced, it was also made known that this may not be a permanent feature and that it could go away . Why we care. This feature was a short-lived experiment with the potential for brands and individuals to reach wider audiences. Clearly, Twitter deemed the feature a loser under Elon Musk after not meeting expectations. The post Twitter announces the end of CoTweets appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/uiIJlox

You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published.  Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This is super basic SEO – and it’s likely you were probably already creating your headlines with search in mind already. But it is a nice option to let you optimize your content specifically for search. How it works. Click on Write article . Under the Publishing menu in the article navigation pulldown menu, click on Settings .  Here’s you’ll see two fields: SEO title: You have 60 characters to work with. LinkedIn says: “We’ll use your added SEO title in place of your article title for search engine result pages, such as Google search.” SEO description: You have 160 characters to work with here.LinkedIn says: “ We’ll use the SEO desc...

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns. source https://www.marketingdive.com/news/retail-media-marketing-concerns-study-ana/641587/

The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.” source https://www.marketingdive.com/news/4as-ana-IAB-data-privacy-marketing-extremist/641621/

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).  This article will discuss the best practices for internally linking pages on ecommerce websites. To help illustrate these opportunities, I’ll use some of my favorite examples of ecommerce SEO done well – the portfolio of Williams Sonoma brands. (Disclaimer: I have no affiliation and have never worked on any of these sites.) But first, let’s lay the groundwork for why these tactics are so important. What is internal linking? Internal linking refers to linking one webpage to another on the same website domain. When a user clicks on an internal link, they will be taken to a different page on your website. These links can be words, phrases, or images. Internal linking is important because it helps peopl...

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advertisers now have more resources to scale their campaigns faster than ever.  Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient. Advertisers have more options to control certain elements in campaigns. The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets over direct response. With all the new updates in 2022, several best practices were uncovered through rigorous testing, many of which prove vital for any brand’s long-term Meta advertising strategy.  Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. 1. Leverage Ad...

First Microsoft Bing . Then Google . Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers (websites could see their traffic and visibility impacted, depending on how the AI chat is deployed within the search results) and searchers (will the information be accurate and reliable?). There are a lot of unknown unknowns here, which means search marketers should be watching all these developments. A standalone app first, then search. Baidu is expected to launch its AI chatbot first as a standalone app (similar to ChatGPT). It would then be gradually merged into Baidu search by March, according to reports. Baidu is reportedly using its deep learning model called ERNIE (which Baidu described as “a “pre-training language model with 260 billion paramet...

Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly. source https://www.marketingdive.com/news/tv-streaming-measurement-currency-jic-nielsen-2023/641076/

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.  Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important. As search is second nature for many people these days and voice search gains popularity, searches are becoming more conversational . Creating content to satisfy this type of query can be really beneficial.  To get the best results from this strategy you need to approach it thoughtfully. In this article, I’ll cover some tips to get more SEO benefits from long-tail queries.  Long-tail keywords: What are they and why use them for SEO? Long-tail keywords are specific words or phrases that tend to have a better conversion value. They are usually longer (three to five words) and have a lower search vol...

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists . We love clicking on list headlines because they’re incredibly specific and set an expectation for what’s inside the article. We know what we’re getting into, and it’s satisfying to behold. We love reading lists because our brains are wired for this exact type of information sorting. And, by the time you’re done reading this article, you’ll love writing listicles, too. What is a listicle? A listicle is a type of content that smashes together two things: an article and a list.  Simply put, in a listicle, you present information formatted as a detailed list. Usually, accompanying each list item will be a few paragraphs of description to help the reader understand it, to give them background or history on it, or to...