Technology News and Industry Knowledge

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices. Learn more by registering and attending “Privacy & Personalization: How to Benefit from Consent-Based Marketing,” presented by OneTrust. Click here to view more Search Engine Land webinars. The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/X28fSuk

Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said. This gradual rollout aims to curb bad actors while giving legitimate advertisers time to clarify their branding strategies on the platform before they’re rewarded with full reach. Why we care. Implementing stricter ad policies could build user trust, giving people more confidence to click on buy from brands advertising on Google. The actual impact will likely be small for advertisers, but this could help some brands by reducing the reach of low-quality advertisers targeting them. What’s next? Google Ads will notify advertisers impacted by th...

“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the ability to search for posts using words. We have been frustratingly limited to only searching for accounts, but it seems that will finally change soon, which means more opportunities for your posts to be discovered. Search being tested now. Threads Search is now being tested in New Zealand and Australia, TechCrunch reported. Search will rollout to more English-speaking countries but we don’t yet know when. What it looks like. Here’s a screenshot for a Threads search for [tennis], via TechCrunch: What Meta is saying. “We are actively listening to the community’s feedback and working on more features to improve the search experience,” the company said in a stateme...

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts?  ChatGPT can quickly analyze and deliver huge data ranges in many formats. Here are a few ways I use it daily.  1. Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on.  Even in-house managers may have to rely on product managers and others to inform them of certain product specifications, applications, and technical terminology.  One solution is to spend hours researching and reading about each specific area you are marketing. Another is to use generative AI as a starting point for your research to save valuable time.  He...

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business.  While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they could be good for business. For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Not providing clients with access to their own ad accounts. Taking on work they don’t have expertise in, or developing dashboards that leave out critical elements like spend or cost per order/lead. These may make your agency feel secure in the short term but won’t lead to a trusting relationship. This article will explain why maintaining client trust is critical to building a strong agency and culture. How trust is built There’s a trust equation that includes three important components leading to trustworthines...

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience. At the same time, you need to know how to reach your targets with the right approach. “This checklist isn’t just a guide; it’s your roadmap to achieving successful email marketing campaigns,” said Emily Keye, senior director of email marketing at Ignite Visibility . “Email possesses a capability that sets it apart from other digital channels. Through email, you can construct captivating, valuable and personalized communications – at scale. Email tools are data-driven with measurable results. Put our checklist to the test and monitor positive KPI performance.” What does the email marketing audit checklist cover? ...

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care . This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions. It’s a new tool available in the Reddit Ads Manager. It uses machine learning to generate relevant keywords, then ranks each suggestion by monthly Reddit views while filtering out unsuitable content. What it looks like. Here’s a screenshot Reddit provided: How it works. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. It also analyzes the original context of each keyword to ensure that only those in a brand-safe and suitable environment are offered to advertisers, Reddit said. This involves machine learning doing the hard wor...

Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer. “Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages, and easily learn more by visiting the sites. This is launching first in the U.S. and will roll out to Japan and India over the coming weeks,” said Hema Budaraju, Senior Director of Product Management at Google Search. What it looks like . Here is a screenshot of an example of what this feature looks like: Google also shared a GIF showcasing how it works: Previous tests. Google started testing links within AI-generated answers in SGE in three different formats earlier this month. Google paused the test 16 days later, but continued testing the down-arrow cards ...

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization .  But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. If not, don’t worry. You can learn how to set up your account right the first time. Let’s dive into the intricate details of configuring Google Publisher Center to amplify your articles and videos on Google News surfaces. Google Publisher Center settings It’s clear Google didn’t put their best UI designer on the Publisher Center project. To get to the basic setting, scroll down to the base of your Publisher Center homepage to the More Options section.  Click the Manage your publication and your organization down ...

Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals. As someone who has been using Python for years to help with data analysis and automation, this essentially rules a lot of my code defunct – but in a good way. This enables us to tap into the latest and greatest AI technology to help us analyze large files much faster. How to access Advanced Data Analysis on ChatGPT ChatGPT Advanced Data Analysis is only available to paying customers using ChatGPT Plus or Enterprise. (If have not yet subscribed, trust me, it’s worth it!) To get started with it, here are the steps to access the Advanced Data Analysis plug-in: Step 1 : Log in to ChatGPT and select Settings & Beta . Step 2 : Select Beta features in the submenu and activate Advanced Data Analysis . (This is also...