Technology News and Industry Knowledge

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. 10. How to avoid 7 mistakes that tank retail Performance Max campaigns Learn how to avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns. (By Menachem Ani. Published Jan. 17.) 9. Why Performance Max for lead generation often fails and how to make it work Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here. (By Menachem Ani. Published Feb. 14.) 8. How to combine Google Ads with other channels to retarget, nurture a...

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE. Also, I need to give some huge recognition to Tom Demers, who authored 5 of the 10 most popular SEO columns of the year. Unbelievable! 10. How Google SGE will impact your traffic – and 3 SGE recovery case studies Learn how Google Search Generative Experience could affect your website’s organic traffic in this in-depth analysis. (By Gilad David Maayan. Published Sept. 5.) 9. Your SEO guide to the ChatGPT API The ChatGPT API can help addres...

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. Justice Department (DOJ) and 35 states in a landmark case that could bring significant changes to Google and the future of the Internet. The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a ...

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023.  By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year.  And the news and updates kept coming, day after day, week after week and month after month. Until at last, here we are, with no more year left to go! Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. 31. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023.  Here’s our look back at the biggest SEO news and updates of 2023.  Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of specul...

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience . In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates over the year. Four Google core updates in 2023 Google had a whopping four core updates in 2023, compared to only two in 2022. We had core updates in March, August, October and November. March 2023 core update. The Google March 2023 core update started rolling out March 15, took 13 days to complete, and finished on March 28 . Overall, the volatility was about the same as previous core updates according to some data providers. Here is one chart we shared back then comparing that volatil...