Technology News and Industry Knowledge

Google Search might be looking at the items in your menu within your Google Business Profile and how busy your establishment is during popular times as local ranking factors and signals. That’s according to a report by Claudia Tomina . Tomina documented tests on this and believes Google is using these signals to rank businesses in Google Maps and the Google Search local pack. Menu items. Adding menu items can help a restaurant rank for those menu items on Google, according to the report. So if you add “caesar salad” to your menu items in Google Business Profiles, Google may rank you for [ceasar salad] searches. This chart shows the ranking improvement for that local restaurant on Google for a search on [best caesar salad near me]. It went from position 71 to position 1 with the change: I spoke with Tomina, who showed me several other examples of this working. Popular times. Busier establishments during the Google popular times window tend to rank better than less busy establi...

Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples.  SEOs love Colab because, unlike GitHub, you can actually run the code directly on the platform. What is Google Colab? Google Colab is a tool that allows users to quickly run Python directly on the platform with little to no setup. Google Colab is a hosted Jupyter Notebook that uses Google’s hosting services in the cloud. In case you’re new to Python, a Jupyter Notebook is a free online tool you can use online to write code, solve math problems, make graphs and show your work. It’s like a digital notebook that helps you keep all of your project parts in one place and share them easily with others. The best part about Google Colab? It’s free. If you require more computing power, there is a tier pricing system. As of writing this, I pay $9.99 per month for the first paid tier. The next tier is $49.99 per month and then there’s a custom enterprise versio...

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer experience is one of those aspects of the business that almost all leaders agree is super important. And it can’t be different when 52% of customers say they will switch to a competitor after a single negative impression. But which SEO factors have an impact on it? 1. Broken pages and redirects Broken pages (like 404 or 500 errors) and implementing redirects are usually business priorities. This is because stakeholders are also online users who likely encounter these issues and understand the frustration they cause. Cleaning up redirects, however, is another story. Users don’t see the change, but as SEOs, we ...

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers. However, with great power comes great responsibility. Advertisers in sensitive categories face unique hurdles, including: Strict policy restrictions. Heightened scrutiny. The constant risk of ad disapprovals or account suspensions. Seasoned marketers might be frustrated by frequent suspensions, but these policies are in place to maintain a safer advertising platform.  Recent Google Ads data shows the extent of this effort. In 2023, they blocked or removed 5.5 billion ads and suspended 12.7 million advertiser accounts, nearly doubling their enforce...

On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites .  Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and SEO strategies.  This article tackles the nuances of each type of SEO project and answers some of the commonly asked questions about multinational SEO and multilingual SEO.  Multinational and multilingual websites Multinational or global websites are created to target audiences in multiple countries.  While multinational websites can be multilingual, depending on the target countries, your multinational website may not always be multilingual.  For example, if you are targeting English-language audiences in the U.S., UK, Australia and Ireland, you may have a single English-language website targeting them or multiple English local market websites with merchandising and pri...

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz . This assessment had nothing to do with Google Search in 2024 . Rather, he was talking about Google in 2010 . This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz. So what does the former director of Microsoft’s Bing search engine think of search in the generative AI era? Is Google still broken? Even more broken? I caught up with Weitz yesterday to discuss the evolution of search in this AI era and how it can improve. Weitz is now co-founder and CEO of HumanX, an organization building the premier community for artificial intelligence (AI) and its deployment – but he still has plenty of thoughts about search. Search is still broken. Search engines are great for many things. However, search engines still struggle to effectively help users accomplish their goals, Weitz said: “Today, search feels like far too much work for ...

On June 12 and 13, 2024,  Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now .  But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions! How Molton Brown drives engagement by embracing sustainability A company’s values around sustainability are powerful influencers of customer behavior and loyalty. Put simply, many consumers want to know they’re doing business with a company that cares about the planet. Since 2019, sustainability has been one of Molton Brown’s top priorities. In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. Among other unique insights, they talked abou...