Technology News and Industry Knowledge

Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: AI Overviews . AI Shopping . AI Organized Local Results . AI Organized Travel Results . AI Organized Informational Results . SEO professionals are battling to determine the extent to which they are stealing visibility and traffic.  To further complicate our jobs, more people are using AI search tools like ChatGPT, Perplexity , Copilot , Claude and Gemini for search-related tasks.  We must ask ourselves if the volume of these other search channels requires a serious content investment or whether we should wait.  ChatGPT has about 50 times more web traffic than Perplexity and Copilot, but it is insignificant compared to Google, according to Similarweb. But that doesn’t take into account ChatGPT app usage. Regardless, ChatGPT’s traffic has grown exponentially over the past year. Now’s an opp...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO).  At its core, GEO is about optimizing how generative AI applications present your products, brands, or website content in their results. For simplicity, I’ll refer to this concept as GEO throughout this article. I’ve previously explored whether it’s possible to shape the outputs of generative AI systems . That discussion was my initial foray into the topic of GEO.  Since then, the landscape has evolved rapidly, with new generative AI applications capturing significant attention. It’s time to delve deeper into this fascinating area. Platforms like ChatGPT, Google AI Overviews, Microsoft Copilot and Perplexity are revolutionizing how users search and consume information and transforming how businesses and brands can gain visibility in AI-generated content. A quick disclaimer...