Technology News and Industry Knowledge

Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites. Why we care. Accurate conversion tracking is essential for optimizing digital ad campaigns and understanding return on investment (ROI). Google offering appointments with experts to help advertisers implement Google tagging on their websites addresses a common pain point for advertisers who struggle with technical implementation of tracking tools, which can lead to unreliable performance data and wasted ad spend. What tagging does: ROI insights . Track valuable actions on your site to gauge ad effectiveness. Performance tracking . Analyze how ads perform across channels and devices. Unlock features. Enable advanced Google Ads tools like Smart Bidding. How it works . Appointments will last 30 to 60 minutes and involve a walkthrough of the tagging setup process. In the walkthrough, a Google Technical Support expert will guide b...

Is your website traffic dropping, leaving you unsure of what went wrong? Every day without action means more lost rankings, leads, and revenue. This article outlines a seven-step framework to help you analyze the causes of your traffic drop and create an SEO plan to fix it. What’s causing your traffic to decline? Some website owners hope for a quick fix to restore traffic, but our analysis shows most drops are caused by one or more of the following:  Changing search intent . User experience issues. New ads or Google SERP elements. Algorithm updates . Technical issues. Content changes Backlink decay. To fix the ranking drop and regain momentum, follow these steps. Step 1: Analyze your traffic quality The first step is to determine whether the drop affects quality traffic or if Google is simply better at identifying the right audience.  Many sites attract random traffic that doesn’t engage. Check if conversions have dropped along with the traffic.  If c...

Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing. From skyrocketing search terms to drone deliveries and the power of YouTube Shorts, here’s everything you need to know from the Restaurant Industry Influencer Summit. Sizzling search trends: What’s cooking in 2025? Google’s latest search data offers a glimpse into what today’s diners are craving – both in terms of food and digital experiences. Here are some of the hottest trends shaping restaurant searches right now: “Hot honey pizza” is up 232% year-over-year (YoY). And if that doesn’t give you insight into the modern diet, I don’t know what will. It’s right up there with “food near me” and “food near me open now.”  “Food near me” has seen an impressive 99% YoY growth. “Food near me open now” skyrocketed by a jaw-dropping 875% YoY, which is basically Google screaming at you to update your business hours. “Restaurants cerca de mí” (...

Google has launched a new Search Labs experiment named “Ask for me.” Ask for me lets you use Google AI to call businesses on your behalf to find out what they charge for a service and also to find out when it’s available. This can work for services like like an oil change from nearby mechanics or other services. How to use it. To access this labs experiement, go here and click on “join to try.” Then when you search for relevant and related queries, like “oil jobs near me,” Google will show you this “Ask for me” box. What it looks like. Here are some screenshots of this feature: More details. Rose Yao, VP of Search Product, Verticals & International at Google, wrote on X: New experiment just launched on Search Labs – you can use AI to call businesses on your behalf to find out what they charge for a service & when it’s available, like an oil change ASAP from nearby mechanics. We’re testing right now with auto shops and nail salons, to see how AI can help you co...

Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced creative tools, while setting a timeline to retire its Video Action Campaigns. The big picture . These changes represent Google’s push for advertisers to create more engaging visual content and better measure its performance against social media campaigns. The details : New channel controls (starting in March): Advertisers will be able to precisely choose ad placement across YouTube, Discover, and Gmail. Specific targeting for YouTube Shorts will become available. Google Display inventory will be added, reaching over 90% of global internet users. Creative enhancements : Vertical 9:16 image ads for Shorts (coming in late February). A new tool to create shorter versions of videos at scale. Improved ad creation workflow with shareable previews. Retail-specific features : Enhanced product feed integration. Local inventory display capa...

SEO analysis can be time-consuming, but automating the process helps eliminate repetitive tasks and speeds up important website optimizations.  This guide will show you how to build a custom tool using Google Sheets, Google Search Console (GSC), and the ChatGPT API to streamline SEO audits and gain AI-powered insights. With this tool, you’ll be able to: Automate GSC data retrieval for faster analysis. Use AI to generate actionable SEO recommendations. The plan? You’ll select a URL from a GSC-connected domain, enter your ChatGPT API key, inspect the page, and run an AI-driven analysis – all within Google Sheets. What SEO analysis are we automating? Once set up, this tool will allow you to quickly access key SEO data from GSC, including keyword rankings, referring URLs, last crawl date, and indexing status in robots.txt. ChatGPT enhances the process by analyzing and providing recommendations for: Title tags . Meta descriptions . Heading tags. Content. Keyword place...

SEO is essential for improving a website’s visibility on search engines like Google, both globally and locally.  However, a one-size-fits-all approach won’t effectively attract customers in specific regions. To stand out in a particular geographic area, you must implement localized SEO strategies tailored to local search behavior, competition, and cultural preferences. This article explores key actions to enhance your website’s visibility within a specific region. From global to local strategies: Understanding your potential local market To increase visibility in a specific region, start with market research to understand your potential users in the area. Analyze the following areas: User search behavior Investigate how people use Google in the region. Which search terms are prioritized? Use SEO tools to identify location-specific search trends and assess demand for your products or services. Language preferences Determine if the region requires content in multiple langu...