Technology News and Industry Knowledge

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier Campaign Setup and Management : Campaign Import . Reddit Ads now allows advertisers to import campaigns directly from Meta in just three steps. After signing into their Meta account within Reddit Ads Manager, users can select an ad account and campaign to import, then customize it to fit Reddit’s platform. This seamless process enables advertisers to leverage high-performing Meta ads on Reddit quickly. Simplified Campaign QA . A new review page in the Reddit Ads Manager now consolidates all campaign details for a clear overview. Advertisers can easily identify errors or inconsistencies and make edits before publishing. Enhanced Signal Quality and Conversion Tracking : 1-Click GTM Integration for Reddit Pixel . Setting up Reddit’s website conversions tag just got easier. With the new G...

With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly.  This shift is redefining how people interact with the web, raising questions about the future of SEO , content discovery, and digital marketing.  Here’s what’s coming next. From ChatGPT to Grok 3: The breakneck pace of AI advancements The world has seen rapid and significant advances in AI technology and large language models (LLMs) within two years.  Looking back just three years ago, Google’s Gemini and Meta’s LLAMA did not exist, and OpenAI’s ChatGPT was later released in late November 2022.  Fast-forward to January 2025, the public was introduced to DeepSeek R1 . This open-source large language reasoning model astounded the AI community with its speed, efficiency, and affordability, especially compared to OpenAI’s o1 GPT model.  A few weeks later, Elon Musk’s company xAI launched Grok 3, which impressed users by topping...

Ever wondered why some of your ecommerce products or blog posts never appear on Google?  The way your site handles pagination could be the reason. This article explores the complexities of pagination – what it is, whether your site needs it for SEO , and how it affects search in 2025.  What is pagination? Examples of pagination in action . Why is pagination important for SEO? Google’s deprecation of rel=prev/next . Why pagination is still important in 2025: The infinite scroll debate . How JavaScript can interfere with pagination . How to handle indexing and canonical tags for paginated URLs . What is pagination? Pagination is the coding and technical framework on webpages that allows content to be divided across multiple pages while remaining thematically connected to the original parent page. When a single page contains too much content to load efficiently, pagination helps by breaking it into smaller sections. This improves user experience and unburdens the ...

Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads.  They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.  In reality, these affiliates, often involved in affiliate hijacking and other affiliate program scams, send clicks through their own tracking links to earn commissions they haven’t really earned. When this happens inside an affiliate program, it’s called affiliate ad hijacking.  Many hijackers use an affiliate link cloaker to hide the final redirect, preventing brands or ad platforms from seeing the trick. If someone clicks on one of these fake ads, they land on the brand’s site with a hidden affiliate tag, causing the brand to pay a commission for a visitor who would have likely arrived directly or through a proper paid search ad. How affiliate hijacking hurts your brand If ad hijacking and other affiliate scams aren’t stopped, they can damage your business and ...

Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit centered on allegations that Google manipulated its AdWords platform between 2004 and 2012, specifically targeting two key issues: artificially reducing advertiser discounts through Smart Pricing and distributing ads beyond advertisers’ designated geographic location. Context. Advertisers accused Google of violating California’s unfair competition law, claiming the tech giant misled participants in its advertising program. The legal process was extraordinarily complex, involving the production of over 910,000 pages of documents and multiple terabytes of click data. Why we care. The case highlights the importance of holding platforms accountable for how ad campaigns are billed and targeted. This ou...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will increase in value in the next few years. Here are five marketing skills I believe will only increase in value in the next few years to expand your expertise and your career path options. 1. Creative generation Everybody seems to think creativity is dying, especially since the rise of AI over the past two years. However, AI is the exact reason why I think the skill of creating smart, engaging, edgy, unique, and thought-provoking creative will be worth its weight in gold. Creative is advertising’s founding father. It will never not be at the core of your advertising strategy. In a sea of average content, which ChatGPT often provides across multiple channels, the ability to stand out from mediocrity ...

To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order to allow for a crawling and readability of entire websites, putting less of a resource strain on LLMs for crawling and discovering your website content. But it also offers an additional benefit – full content flattening – and this may be a good thing for brands and content creators. While many content creators are interested in the proposal’s potential merits, it also has detractors. But given the rapidly changing landscape for content produced in a world of artificial intelligence, llms.txt is certainly worth discussing. The new proposed standard for AI accessibility to website content Bluesky CEO Jay Graber propelled the discussion of content creator rights and data control , as it relates to being used for tra...

There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025 Previsible State of SEO Jobs Report, released today. Meanwhile, SEO job listings for leadership positions (e.g., vice president of SEO) grew by 50% in 2024, while SEO manager positions increased 58%. Why we care. It may be too early to know whether this is a blip or a trend, but this data indicates that companies are looking to hire SEOs skilled in strategy, technical, and AI. Although content-focused roles are being squeezed by generative AI, leadership and technical skills remain as valuable as ever. Job market. 90% of all open SEO positions came from companies with more than 250 employees. Other key stats: Remote jobs made up 50% of the market in early 2024. By year’s end: 34%. Openings for vice president of SEO grew 50% quarter over quarter. SEO content roles fell 28%, while SEO manager roles rose 58%. Salaries. 12...

The first core update of the 2025 year, the  March 2025 core update , is now done rolling out and complete.  It started on March 13, 2025 and completed about 14 days later on March 27, 2025. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. This update followed the December 2024 core update . It took a few months for Google to release a new core update despite expecting the core updates to be more frequent in 2025. What Google said.  Google  said  about this core update:  “The rollout was complete as of March 27, 2025.” What we saw.  The initial rollout seemed to kick in within a few days after the update was announced. Some sites saw big swings both up and down, in terms, of ranking improvements or decline. But this update did not seem as widespread as some previous core updates, where it had a wider impact on a more diverse site of sites. That is not to say th...