Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow

Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.



source https://www.marketingdive.com/news/comcast-splits-ownership-of-targeted-ad-platform-with-charter-viacomcbs-as/578856/

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