What marketers can learn from media coverage of COVID-19

By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.



source https://www.marketingdive.com/news/what-marketers-can-learn-from-media-coverage-of-covid-19/577509/

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