Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues

In order to retain the interest of new customers, Kraft Heinz will increase its working media dollars by 40% in H2, while Kellogg is pursuing a similar playbook.



source https://www.marketingdive.com/news/kraft-heinz-kellogg-to-rev-up-marketing-substantially-in-h2-as-pandemic-wi/582648/

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