Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk

The generation's brand awareness "bucket is leaking," Morning Consult found, while digitally-oriented companies are seeing their favor rise with the fickle cohort.



source https://www.marketingdive.com/news/gen-z-remains-elusive-and-cause-driven-under-pandemic-putting-legacy-lagga/584218/

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