How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.



source https://www.marketingdive.com/news/how-el-pollo-loco-tripled-digital-sales-in-2020-by-modernizing-its-marketin/584147/

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