Lowe's hits the runway with fashion show streams, curated home decor

The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 



source https://www.marketingdive.com/news/lowes-hits-the-runway-with-fashion-show-streams-curated-home-decor/584177/

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