Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

If it takes place, the deal has the potential to seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.



source https://www.marketingdive.com/news/walmart-teams-with-microsoft-on-tiktok-bid-eyeing-e-commerce-advertising/584282/

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