How Crocs stepped up during the pandemic and built on fans' trust

The shoemaker listened to loyal customers in March and responded with $40M worth of free shoes, a move that nurtured brand love and trust, an executive said during an Advertising Week panel.



source https://www.marketingdive.com/news/how-crocs-stepped-up-during-the-pandemic-and-built-on-fans-trust/586119/

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