3 mistakes CMOs are making with COVID-era budgets

Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers.



source https://www.marketingdive.com/news/3-mistakes-cmos-are-making-with-covid-era-budgets/589217/

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