E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit

Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.



source https://www.marketingdive.com/news/elf-cosmetics-taps-into-overlooked-gamer-market-with-twitch-star-loserfr/589651/

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