Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots

Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue.



source https://www.marketingdive.com/news/campaign-trail-rxbar-embodies-no-bs-philosophy-in-return-to-fitness-root/595679/

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