Macy's touts new media network in bid to sell $35M-plus in ads to brands

Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.



source https://www.marketingdive.com/news/macys-touts-new-media-network-in-bid-to-sell-35m-plus-in-ads-to-brands/595610/

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