Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.



source https://www.marketingdive.com/news/how-pepsi-is-looking-to-balance-personalization-and-reach-with-its-latest-z/595713/

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