7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend

Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels.



source https://www.marketingdive.com/news/7-elevens-cmo-plans-to-meet-evolving-consumers-by-doubling-marketing-spend/599126/

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