McDonald's hypes BTS menu collab with in-app content, merch drop

Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app.



source https://www.marketingdive.com/news/mcdonalds-hypes-bts-menu-collab-with-in-app-content-merch-drop/600836/

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