How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies

The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said.



source https://www.marketingdive.com/news/how-ab-inbevs-draftline-guides-the-company-and-what-brands-get-wrong-abo/602522/

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