Popeyes calls truce to chicken sandwich wars with nugget launch campaign

After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering.



source https://www.marketingdive.com/news/popeyes-calls-truce-to-chicken-sandwich-wars-with-nugget-launch-campaign/603899/

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