How Apple's Epic legal battle will reverberate with marketers for years

The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store.



source https://www.marketingdive.com/news/how-apples-epic-legal-battle-will-reverberate-with-marketers-for-years/607345/

Comments

Post a Comment

Popular posts from this blog

3 YouTube Ad formats you need to reach and engage viewers in 2025

Image
YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without wasting marketing dollars. But why do these formats matter, and how can brands make the most of them? To answer that, we must look at how YouTube has evolved to become a cornerstone of modern advertising. The YouTube ecosystem: Viewers, creators and advertisers To fully understand YouTube’s impact, it’s essential to examine its ecosystem: The viewer : Viewers are the foundation of YouTube. Their behavior has shifted from traditional TV to YouTube, and now back to TV screens via streaming. The creator : Creators drive viewer growth. With YouTube, individuals can produce content independently, bypassing the need for large production teams or corporations. The advertiser : Advertisers play a key role in this ecosystem. They can now reach viewers...
Read more

How to optimize your 2025 content strategy for AI-powered SERPs and LLMs

Image
In 2025, my LinkedIn feed became flooded with SEO thought leaders scrambling to define and stake their claim on the future of consumer search: generative engine optimization (GEO).  Yet, most industry experts face a stark reality – few truly understand how to influence brand visibility in AI-driven search platforms and large language models (LLMs), let alone explain what this shift means for search marketing or how brands can capitalize on it. This article unpacks the rise of GEO, debunks common myths, and outlines what businesses must do to adapt before they fall behind. AI search and LLMs: A new era of information discovery AI-driven search platforms, like Google’s AI Overviews and Microsoft Bing’s AI-powered results, are redefining how users find information, moving from traditional keyword-based ranking to dynamic, AI-generated answers.  Meanwhile, LLMs, such as ChatGPT and Gemini, power these systems by synthesizing vast amounts of data to provide conversational,...
Read more

Top 4 PPC tactics to try in 2025

Image
Predicting the trends in PPC for 2025 is exciting but often tricky to act on.  To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead.  Let’s dive into the top tactics to try in 2025: Use dynamic search ads for competitive research . Screen placements with Cumulative Layout Shift . Build exclusion lists using Microsoft tools . Boost results with micro-conversions . 1. Use DSAs for competitive research Dynamic search ads (DSAs) have been a beloved part of the PPC toolkit for years. Yet most advertisers only think about DSA as an active campaign type.  For those who need a refresher: DSA campaigns use a website and/or feed to identify the right landing page and headlines for a search query.  The advertiser provides descriptions, assets and rules about what they do and don’t want Google to include.  However, you don’t need to actually run any ad spend to get access to the dynamic t...
Read more