Macy's scrambles to keep Amazon off its big red sign in Herald Square

The department store has rented the 2,200-square-foot billboard for 60 years and filed an injunction stipulating that it can't legally go to a competitor.



source https://www.marketingdive.com/news/macys-scrambles-to-keep-amazon-off-its-big-red-sign-in-herald-square/607455/

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