What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.



source https://www.marketingdive.com/news/what-the-super-bowl-and-olympics-taught-nbcuniversal-about-the-new-era-of-m/619223/

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