Technology News and Industry Knowledge

Looking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Are you looking to hire? Submit your job listing here for free. Please include: Job title. Company. Job listing URL. Date when the job listing closes. Where the position is located (e.g., remote, city, country). Salary range (we will not include job listings in this article unless they include this). Note: We update this post weekly, on Fridays. So make sure to bookmark this page and check back. Newest jobs in SEO, PPC and digital marketing Sr. SEO Manager , Dropbox (Remote) Salary: $139,000+ Spearhead development and implementation of search strategies re: keyword selection, SEO content, site architecture, link-building and optimized SERP for video/social/review sites to increase brand search visibility, and drive high-volume organic s...

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections.  source https://www.marketingdive.com/news/disney-netflix-AVOD-ad-forecast-Magna/633052/

Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gen marketers rejoice! Get the daily newsletter search marketers rely on. ” /> Processing…Please wait. SUBSCRIBE See terms. Enable enhanced measurement. Enhanced measurement should be enabled automatically if you already have a web data stream created. If not, check your analytics account and turn this on. Dig deeper. You can read the announcement from Google here . Why we care. With so many new shopping products being released lately, it's nice to see one for lead gen. The new enhanced measurement feature will let you see visitors to your website who started filling out forms but did not complete them for some reason. With that information, advertisers can create remarketing campaigns with unique messages to entice visitors to come back and compl...

The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents. source https://www.marketingdive.com/news/my-little-pony-roblox-metaverse-tripadvisor-maretime-bay-netflix/633018/

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand . With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. Visit Digital Marketing Depot to download Conductor’s   2023 Digital Marketing Salary Guide & Hiring Trends Report  for access to: Exclusive salary range benchmark data In-depth hiring trend research Additional recruiting trends and retention strategies The post The 2023 Digital Marketing Salary Guide is here appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/bGdtaxr

LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It’s is great to see B2B getting some attention, given that Google’s Search On 22 inundated us with 9 new shopping updates . Let’s dive in. 1. Offline Conversions Offline Conversions allow you to connect the conversions you track in other tools directly to LinkedIn. Advertisers will be able to manually upload CSV files to the Campaign Manager. New supported CRM partners include Adverity, Hub Spot, LeadsBridge, LiveRamp, and Make. Offline data will automatically be incorporated into your aggregate reporting on conversions and will provide a more holistic understanding of your marketing impact on lower-funnel outcomes. 2. Audience insights Free audience insights are now in Campaign Manager. These can help advertisers pinpoint who their audiences are, what they’re interested in, and how they’re engaging with other content and topics. Audience insights are available for both Matched and saved ...

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.  source https://www.marketingdive.com/news/google-search-TikTok-Reddit/632965/

Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s hospital and PBS Kids. Other verified brands include: Dyson Mazda Forbes Walt Disney NBC Universal Coca-Cola Cole Haan What happened. Twitter hasn’t given any answers as to what may have happened to cause the issue. But a Reuters review found that some tweets include keywords related to “rape” and “teens,” which appeared alongside promoted tweets from corporate advertisers. In one example, a promoted tweet for shoe and accessories brand Cole Haan appeared next to a tweet in which a user said they were “trading teen/child” content. In another example, a user tweeted searching for content of “Yung girls ONLY, NO Boys,” which was immedi...

Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming. source https://www.marketingdive.com/news/state-farm-cmo-Jake-insurance-marketing/632953/

The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra.  source https://www.marketingdive.com/news/starbursts-pink-flavor-biometric-safe-meme-gen-z/632903/

Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why?  What follows are business-critical problems and lost opportunities I’ve come across while consulting on SEO strategy with some of the biggest brands and corporations in the world. We’ll begin by looking at the current scenario, with its vast array of ineffective practices. Then we’ll define the biggest problems in enterprise ecommerce SEO today.  Finally, we’ll discuss diverse challenges, and ways to overcome them to thrive in a difficult, hyper-competitive business climate. Enterprise ecommerce SEO: Let’s face facts Reality is often harsh and sobering. Yet facing up to facts is essential to fix problems and boost SEO ef...

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by. It’s about taking risks and trusting your intuition. In today’s distraction-filled, ever-changing landscape, a customer’s attention is harder to come by than ever before. How we consume media has shifted dramatically in just a few years, making us more resistant to traditional marketing techniques. An overview of disruptive marketing Disruptive marketing itself is changing as the way of thinking about marketing evolves. Concepts like the metaverse, AI and NFTs have made us rethink traditional web platforms. New perspectives challenge the old guard at every corner....

Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being tested and gives customers the option to request a callback from a business. 2. Call Ads in Sales Objective Businesses will now have the option to include call ads as a format under the Sales/Conversions objective in Ads Manager. 3. 60s call in Lead Gen, Traffic, and Sales objectives Meta has a added a 60-second call optimization option in lead generation, traffic and to-be-released sales ad objectives to allow businesses to optimize their ads to reach people who are most likely to engage in a longer conversation. 4. Pre-call business feature in Ads Manager Businesses can provide additional context in ads to help educate potential customers to help them make informed decisions befor...

With the holidays fast approaching, Google decided it was a good time to announce nine new shopping tools and features. During the announcement, Google said the intent was to drive a more immersive, personalized experience. Let’s dive in. 1. Search with the word “shop” In the US, when you search for the word “shop” followed by the item you’re looking for, you’ll access the visual feed of products, tools, and inventory for that product. The shoppable search experience is also being expanded beyond apparel to electronics, beauty, and more, to additional regions for both mobile and desktop. 2. Shop the look This new tool will allow you to see options of where to buy the products you see in search. The “shop the look” feature show links to the exact product you’re searching for, plus complementary pieces and where to buy them. This feature was first announced in 2016. 3. See what’s trending A new feature in Search, trending products shows you products that are popular right now i...

Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation. source https://www.marketingdive.com/news/netflixs-ad-supported-subscription-Gen-Z-viewers/632864/

The beverage brand is partnering with the HBCU Esports League to put on a Call of Duty tournament that will stream live on Twitch. source https://www.marketingdive.com/news/mtn-dew-hbcu-call-of-duty-esports-diversity/632789/

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable. source https://www.marketingdive.com/news/unified-measurement-tool-advertisers-tv/631750/

SEO often doesn’t get a fair seat at the table when marketing budgets are determined.  Even though SEO is marketing . As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should have a voice in the room (and budget in your marketing plans ). But first, let me address a bit more why I feel SEO doesn’t get its fair shake. Proving the value of SEO is complicated SEO can be a challenge for some in marketing departments to wrap their heads around. There are many moving parts and it’s not as easy as PPC when you understand exactly how that works.  With PPC it’s generally a matter of: Choose keywords. Write/ place ads. Pay when someone clicks. Send that click to a landing page of your choosing. Report on results (sales/leads). It’s true. SEO is more complex than this. And, because of its complexity, I will often instruct prospec...