Starbursts’ biometric safe is filled exclusively with coveted ‘Pink’ flavor

The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra. 



source https://www.marketingdive.com/news/starbursts-pink-flavor-biometric-safe-meme-gen-z/632903/

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