American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes.



source https://www.marketingdive.com/news/american-eagle-elf-cosmetics-makeup-line-tiktok-campaign/646321/

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