Technology News and Industry Knowledge

Eligible small and medium-sized businesses are starting to receive Google Ads credits in their accounts over the coming weeks. If you receive one of these credits, you may be wondering how best to spend this bonus budget for maximum impact. Credits will show up automatically in qualifying accounts, and the maximum credit is equivalent to $1,000, based on historical spend. The credit can be used up until Dec 31 of this year. So how do you make the most of this free money to help your business re-engage customers and recover from the COVID-19 fallout? We asked three Google Ads experts who have deep experience working with SMBs what three key questions they suggest companies consider to help guide how they allocate their Google Ads credits. Get the Periodic Tables of PPC Elements Think about efficiency, but don’t be afraid to try something new “Now is a time to really think about efficiency in your accounts, especially for small businesses,” says Julie Friedman Bacchini of Neptune M...

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index . Since we first asked the question, the world still is grappling with coronavirus, with the United States passing a grim milestone with more than 100,000 dead. At the same time, many states have begun phased reopening plans, and the population is beginning to adjust to new norms such as curbside pickup and daily mask use. So we’re asking the question again: How do you feel about attending conferences. Please take our short survey here We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make de...

SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose work may consistently affect a site’s ability to rank highly. Oftentimes, this makes SEO teams only as efficient as their ability to communicate and cooperate with other teams. During our crawling and indexing session of Live with Search Engine Land , Google’s Martin Splitt shared his mission to shatter the divide between SEOs and developers, as well as ways the two teams can benefit from one another. Related: Bridging SEO and web development: How to get developers on your side “I am bridging two communities that intersect quite a bit, but don’t necessarily acknowledge this intersection,” said Splitt, pointi...

Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way. source https://www.marketingdive.com/news/comcast-splits-ownership-of-targeted-ad-platform-with-charter-viacomcbs-as/578856/

A campaign running in stores, on TV and across digital encourages consumers to vote for their favorite "canDOUGHdate" and create party slogans. source https://www.marketingdive.com/news/dunkin-declares-support-for-the-donut-party-in-nod-to-election-year/578841/

By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack. source https://www.marketingdive.com/news/what-marketers-can-learn-from-media-coverage-of-covid-19/577509/

The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year. source https://www.marketingdive.com/news/truly-hard-seltzer-celebrates-pride-with-ooh-social-campaign/578832/

With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years. source https://www.marketingdive.com/news/record-digital-ad-revenue-preceded-slowest-quarter-in-a-decade-iab-finds/578781/

We’re excited to have interviewed Florida SEO expert Dustin DeTorres from DeTorres Group for the next installment of our Featured SEO Expert Series! DeTorres Group is one of SEOblog’s Top SEO companies in Orlando. Dustin has more than 11 year

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus —  We've adapted these tips into a free checklist you can download and share: Get the checklist Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis , who really helped me package all of this up to deliver to you today. If you're...

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Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up . The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face of ad budget cuts and diminished advertiser competition. The survey was conducted between April 29 and May 11. Source: IAB survey, n=173 Programmatic less impacted. Programmatic providers have been less impacted overall, with a few even seeing rate increases, compared with publishers that offer direct ad sales. Publishers have cut CPM rates in an effort to remain competitive and maintain revenue. Online news publishers may be among the hardest hit . The biggest CPM price drops have happened in the catego...

Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just under 16% year-over-year, $17 billion more than 2018. Categories that exceeded the overall 16% growth rate included: Online video advertising – 33.5% Mobile – 24% Social media advertising – 23% Internet audio advertising – 21.2% Roughly 70% of digital ads were served and seen on mobile devices, a five-point gain from last year. But, mobile ad revenue growth is slowing too, “as the underlying platform is maturing.” Desktop revenue, however, is nearly flat: $37.9 (2019) vs. $37.6 billion (2018). Revenue share by channel. Paid search captured 43.9% of total ad revenue, reaching $54.7 billion in 2019, up about 13% year-over-year. Display advertising and sponsorships had a roughly 31% share ($38.1 billion). Video’s share w...

Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, but it is important to note that page experience will be a vital factor when determining what content shows in the Top Stories section. What goes in top stories now? Back in 2016 , Google said that only AMP pages could show up in the Google mobile version of top stories in Search. Just recently, Google let some local news providers for COVID-19 related stories bypass this requirement . When this Page Experience goes live in 2021, Google will no longer require AMP for the top stories news section. You just need to make sure your pages do well in terms of the Page Experience scores. AMP still can show in top stories. AMP can and will still be displayed in the Google Top Stories section after this update. In fact, Google’s Rudy Galfi told us that the majority of AMP page...

Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pages, Google may not rank those pages as highly as they are now. This update is called the Google Page Experience update and is not expected to go live until sometime in 2021, so you have plenty of time to prepare. What is page experience? Google has a detailed developer document on the page experience criteria but in short, these metrics aim to understand how a user will perceive the experience of a specific web page: considerations such as whether the page loads quickly, if it’s mobile-friendly, runs on HTTPS, the presence of intrusive ads and if content jumps around as the page loads. Page experience is made up of several existing Google search ranking factors, including the mobile-friendly update , Page Speed Update , the HTTPS ranking boost , the...

A study published ahead of Pride month positions the coronavirus pandemic as an opportunity to make a bigger impact on the community. source https://www.marketingdive.com/news/lgbtq-inclusive-marketing-opens-door-to-acceptance-pg-and-glaad-find/578763/

More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app. source https://www.marketingdive.com/news/burger-king-celebrates-employees-with-customer-thank-yous/578737/

Since its introduction in 2012 the Google Disavow Tool has become an indispensable instrument for website operators and online marketers It is the only method of positively mitigating backlink risks and maintaining off-page signals. If used correctly, the Disavow Tool becomes a one-way communication channel with Google. The wider application of the Disavow Tool and the vast amounts of data that it continues to generate for Google remains a source of speculation. It’s main purpose, at least from the website operator’s point of view, remains the dissociation of their website from PageRank passing backlinks that may otherwise hold organic search visibility down. When used carelessly, however, the Disavow Tool can spell doom for Google Rankings. This Ultimate Google Disavow Guide, strongly influenced by the author’s professional experience while working for Google Search, both penalizing offending websites as well as lifting Google penalties, is an attempt to clarify frequent misbeliefs...