Technology News and Industry Knowledge

The post 20210930 SEL Brief appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/1BDlNnc

To ensure the "next computing platform" is built with inclusivity, privacy, safety and ethics in mind, the social media giant will work with a number of partners. source https://www.marketingdive.com/news/facebook-invests-50m-for-responsible-metaverse-development/607381/

As we approach the end of the calendar year, marketers are looking to squeeze every ounce of performance from their paid search campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk. Join this session to hear five cutting-edge tactics to improve your spend efficiency. Each section will profile use cases, Adthena data and tips for the audience to apply in their day-to-day. Register today for “ 5 Tips to Max your Google Ads Search Spend Efficiency and Grow, “ presented by Integrate. The post 5 ways to maximize your Google Search ad spend performance appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/1BDlNnc

The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store. source https://www.marketingdive.com/news/how-apples-epic-legal-battle-will-reverberate-with-marketers-for-years/607345/

Google Ads is launching a new budget report to visualize monthly campaign spend behavior, the company announced Thursday. The new budget report. Image: Google Ads. What the budget report shows. The budget report shows daily spend, your campaign’s monthly spending limit (solid grey line), your monthly spend forecast (dotted blue line), cost to date (solid blue line) and any budget changes you’ve made during that particular month. The shaded blue area shows the prediction intervals that indicate the upper and lower bound that the actual aggregate spend will likely land for a given day. Changes to your average daily budget are represented by arrow icons on the days the budget changed and you can hover over the arrows to see the budget changes. How to access the budget report. To see the budget report, you’ll first need to have a campaign with a date range that includes the current month. The budget report is accessible from the Campaigns page, the shared library and the Ad grou...

As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app. source https://www.marketingdive.com/news/wpp-snap-establish-ar-lab-focused-on-linking-augmented-reality-with-commer/607447/

The department store has rented the 2,200-square-foot billboard for 60 years and filed an injunction stipulating that it can't legally go to a competitor. source https://www.marketingdive.com/news/macys-scrambles-to-keep-amazon-off-its-big-red-sign-in-herald-square/607455/

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Search On event was yesterday and we’ve covered all the announcements below. The leading announcement was MUM’s integration with Lens to produce the first instance of multimodal search available to the public (launching in English in the coming months). Although it’s not a complete departure from what we’re used to, being able to snap a photo and add some text is definitely a new way to search.  At the event, Google provided an e-commerce use case for it (more on that below). I’m interested in learning more ways you think these capabilities might benefit businesses. Send me an email at gnguyen@thirddoormedia.com (subject line: A picture and a thousand words), and don’t hold back, these capabiliti...

The revamp for the Coke trademark includes a new logo design, as well as a gaming-focused spot and activations on Twitch. source https://www.marketingdive.com/news/coca-cola-refreshes-brand-with-global-campaign-built-around-shared-moments/607445/

Using augmented reality to generate virtual products, the experience lets viewers tour a curated home and purchase products. source https://www.marketingdive.com/news/etsy-debuts-shoppable-virtual-house/607382/

Google’s products enhancement report within Google Search Console reporting now has some improvements. The errors are now more granular and give you more actionable errors and notices on what to work on to improve your errors with the product structured data on your pages. The notice. Google posted this update in the data anomalies help page saying that starting on September 29, 2021 “Search Console now provides more granularity in error reporting for Product structured data items.” “As a result, many issues involving incorrect formatting that were formerly marked as invalid object are now marked more specifically with invalid type or format categories,” Google added. The product report. Google first added this report to Search Console in February 2019 . Google has made improvements to the reports over the years, including this update. If you have product structured data on your site and a verified Search Console property for that site, you can access the report over here on Searc...

Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless marketing campaigns that struggle to stay afloat. The reality is that businesses are amassing more data than ever before. The landscape has changed, and customers today are in a noisy den of marketers, each working tirelessly to grab their attention. To get your message heard above the ear-splitting barrage, your marketing campaigns must be data-driven. However, being able to dissect and analyze data is complex. It burdens campaign managers with a whole range of challenges that prevent them from harnessing the full potential of key insights. Below we’ll uncover the biggest problems data campaign managers face in today’s digi-sphere, along with solutions to overcome them. Problem #1: Data analysis is time-consuming Data has become the lifeblood of many businesses....

As platforms, technologies, and user expectations continue to evolve at break-neck pace, opportunities to outperform competitors and capture the greatest return on investment are abundant… provided you know how to proceed. Attend SMX , online November 9-10, to hear how successful practitioners and brands are already… Embracing paid campaign automation Driving success in a data-less world Preparing for the next Google ranking algorithm update Creating a more diverse and inclusive organization … and much more, all for just $199. ( Super Early Bird rates expire at the end of this week! Register now to lock in ultimate savings, no matter your pass type .) The all-new agenda is live and ready for you to explore! Programmed by the Search Engine Land experts, this tactic-rich virtual training program features three tracks exploring the latest issues in SEO, PPC, and content , including… SEO Developing a full-funnel content approach with user intent at the heart of it , fe...

While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important for search marketers to understand. These changes include the launch of larger and more visually browsable search results for some queries, enhancements to the “About this result feature,” a more “shippable” Google search interface, in-person shopping experiences from home and more. Visual browsing with larger images Google has rolled out a new, more “visually browsable” interface for some search results pages. You can see them for some searches that contain a keyword plus the term “idea” after it, like [painting ideas] or in the example GIF below, [pour painting ideas]. Google said this interface makes “it easier to visually browse to find what you are looking for.” This launched earlier this week and I believe Google calls these large image blocks “image universal blocks.” Not only will they appear for idea-related queries but they can al...

Google announced new applications of its MUM technology, including multimodal search with Google Lens, Related topics in videos and other new search result features, at its Search On event on Wednesday. While these announcements are not an overhaul of how Google Search works, they do provide users with new ways to search and give SEOs new visibility opportunities as well as SERP and search changes to adapt to. What is MUM? Google first previewed its Multitask Unified Model (MUM) at its I/O event in May. Similar to BERT , it’s built on a transformer architecture but is reportedly 1,000 times more powerful and capable of multitasking to connect information for users in new ways. In its first public application in June, MUM identified 800 variations of COVID vaccine names across 50 languages in a matter of seconds. That application, however, did not show off the technology’s multimodal capabilities. The announcements made at Search On provide a better glimpse at MUM’s multimodal pote...

In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce. source https://www.marketingdive.com/news/unilevers-new-startup-program-kicks-off-with-eye-on-34t-social-commerce/607367/

The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season.  source https://www.marketingdive.com/news/tiktok-entices-advertisers-with-new-brand-safety-ad-measurement-and-commer/607352/

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how do you feel about TikTok? We’ve had the discussion internally with the Search Engine Land editorial team, and I’ve let everyone know I’m a fan. I absolutely love the platform and the creative that comes out of it. Other apps have tried to replicate it (see: Facebook, Instagram, and YouTube), but none have captured the pizzazz of TikTok. Maybe it’s the demographic. Only we olds are stuck using Facebook and Instagram.  The company recently announced that it surpassed one billion monthly users, so it’s a huge opportunity for advertisers, especially those targeting that younger audience. But it’s one that we have to get really right to succeed. But sometimes TikTok creators are the leaders here and brand...

In addition to influencer partnerships and in-person activations, the drink brand will digitally release pop art-inspired visuals and anime-inspired content. source https://www.marketingdive.com/news/c4-energy-drink-celebrates-starburst-fusion-with-pop-up-truck-digital-cont/607315/

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off. In a recent session at the MarTech Fall Conference , Dennis Publishing’s chief product & data officer, Pete Wootton, joined Jackie Rousseau-Anderson of customer data platform BlueConic to explain how the company is scaling its first-party data strategy, including the launch of ‘Autovia,’ a business unit that combines the power of content with e-commerce to establish a highly engaged auto buying audience. The intersection of product and data “Customer data has become an instrumental part of our business strategy,” said Wootton, adding that the company uses the consented data it collects to understand its audiences, inform engagement, and drive g...

Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ and Asian-owned businesses. Now, Yelp is rolling out a Virtual Kitchens attribute for ghost kitchens, virtual restaurants and virtual food courts to identify themselves to potential customers and cut down on confusion regarding their dining experience, the company announced Wednesday. The Virtual Kitchens attribute in a Yelp business profile. Image: Yelp. Why we care In Q2 2021, business openings for food delivery services were up 166% above pre-pandemic levels, according to Yelp. While these takeout or delivery-only restaurants present customers with a potentially safer dining option, they may also disappoint customers that are looking to dine in. The Virtual Kitchens attribute may help frame expectations, and that may, in turn, result in better reviews and more business. RELATED: How Google and Yelp handle fake...

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A five-star rating is never enough. When you really start to dive into what your reviews mean to your customers, you’ll see that there’s a lot more to it than just stars. Join search experts from Podium as they reveal what people notice when they look you and your clients up online, including how the pandemic has changed your customers’ expectations. Learn more about gathering reviews, responding to reviews, and keeping your online reputation robust. Register today for “ Boost Your Online Reputation With Your Google My Business Ranking, “ presented by Podium. The post Boost your online reputation with your Google My Business ranking appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/1BDlNnc

The post 20210928 SEL Brief appeared first on Search Engine Land . Via Search Engine Land https://ift.tt/1BDlNnc

With COVID forcing many retailers online, there are more e-commerce options than ever. Google Search Central recently released new guidelines for developers to help improve search visibility for e-commerce sites. “When you share your e-commerce data and site structure with Google, Google can more easily find and parse your content, which allows your content to show up in Google Search and other Google surfaces. This can help shoppers find your site and products,” Google said in the guide . The guide has seven pages covering the following topics: Where e-commerce content can appear on Google Understand the different surfaces where your e-commerce content can appear. Share your product data with Google Decide which method to use when sharing your product data with Google. Include structured data relevant to e-commerce Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data. How t...